Rural Development
Mehdi Mohammadi; abolfazl baghbani-arani; Ebrahim Hemmatian
Abstract
The aim of this study was to investigate the effect of adopting pressurized irrigation technology on the management of sustainable rural development with respect to the rural entrepreneurship variable in Chaharmahal and Bakhtiari province (Kiar city). This research is descriptive-survey in terms of applied ...
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The aim of this study was to investigate the effect of adopting pressurized irrigation technology on the management of sustainable rural development with respect to the rural entrepreneurship variable in Chaharmahal and Bakhtiari province (Kiar city). This research is descriptive-survey in terms of applied purpose and its method. The statistical population of the study included 100 farmers and farm managers in the villages of Kiar city. According to Cochran's formula, the required number of samples was estimated at 80 people. Cluster sampling method was used for sampling. Data collection tool was a standard questionnaire that to confirm its validity and reliability, the questionnaire was provided to experts and experts in this field and the necessary changes were applied to it, which was approved. And Cronbach's alpha coefficient of variables (rural entrepreneurship, sustainable rural development management and adoption of pressurized irrigation technology) are (0.844, 0.871 and 0.802), respectively. Cronbach's alpha coefficient and combined reliability of shared values were used to measure reliability using SmartPLS-2 software. The results showed that the adoption of pressurized irrigation technology has an effect on sustainable rural development management due to the rural entrepreneurship variable in Kiar city and in addition, the impact of rural entrepreneurship on sustainable rural development management in Kiar city was also confirmed. Rural entrepreneurship has also been able to mediate between the adoption of pressurized irrigation technology and the management of sustainable rural development. Finally, it is suggested that the government, through expert and local promoters, can hold special training courses on pressurized irrigation in the villages of Kiar city, in order to achieve sustainable rural management in Kiar city by influencing rural entrepreneurship.
Rural Development
SAED ABDOLMANAFI; abolfazl baghbani-arani; yasser maghsoudi-GANJEH; Mona Poureisa; Moslem Mokarremi
Abstract
The aim of this study was to identify and ranking effective factors on marketing performance in Iranian fishery industry based on a qualitative studie. Therefore, first, by conducting semi-structured interviews with experts and senior managers of marketing and sales of fisheries companies in 10 provinces ...
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The aim of this study was to identify and ranking effective factors on marketing performance in Iranian fishery industry based on a qualitative studie. Therefore, first, by conducting semi-structured interviews with experts and senior managers of marketing and sales of fisheries companies in 10 provinces of Iran in 2020, identify the factors affecting marketing performance and then rank those factors using fuzzy hierarchical analysis method. The statistical population of this study is academic experts and fishery industry managers who were collected by purposeful sampling of research data. After gathering the necessary information, the interviews were classified and coded, which resulted in identifying the factors influencing the marketing performance. After identifying the factors, the paired comparisons questionnaire was designed for ranking. The results showed that of the factors influencing marketing performance, weight factor (0.311) from fisheries managers' point of view and financial factor weight (0.223) from the point of view of marketing managers, factors related to marketing innovation, related factors With the market as well as customer-related factors coming in next. It is therefore recommended that managers of fisheries cooperatives consider brand management and branding-related activities for successful marketing.
Geography and plan
Mohammad Mehtari Arani; Abolfazl Baghbani Arani; Yasser Maghsoudi Ganjeh; Saed Abdolmanafi
Abstract
The aim of this study is to examine and rank the factors affecting branding of agricultural products in Isfahan’s rural cooperative companies. This research study is applied in terms of its purpose and field survey research in terms of its nature and method. The statistical population consists ...
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The aim of this study is to examine and rank the factors affecting branding of agricultural products in Isfahan’s rural cooperative companies. This research study is applied in terms of its purpose and field survey research in terms of its nature and method. The statistical population consists of managers of rural cooperative companies in the Isfahan province with 150 companies in 2018, of which 110 were selected at random according to the Krejcie & Morgan Table. The data gathering tool in this research study was a standard questionnaire consisting of 44 questions. The Cronbach's alpha for this questionnaire was 0.78. In this study, the SPSS software package, Spearman correlation test and regression analysis were used to analyze the collected data. Also, Friedman test was used to rank the effective factors (barriers and drivers) on potato in three groups of government, producer and consumer in the sample. The results of the research study showed that the factors influencing brand-building are government, producer and consumer, respectively. The results of regression test indicate the effect of 32, 24 and 22 percent of government, producer and consumer role on potato product branding. Government-supported leverage, lending facilities, and the requirements for branding of agricultural products are among the most influential factors in the state. The results also showed that the factors affecting branding from the perspective of producers including awareness of branding with a positive effect on the price of potatoes and the cost of brand creation have a negative effect on product branding. In addition, the final consumer is also affected by the quality and packaging components with a positive impact, and the single sale of the product and the price has a negative effect on the brand-name product of potato.
